EVERYDAY TRAINING
Solids & basics built to keep up.
BECAUSE BORING ISN'T YOUR STYLE
Fun prints, serious performance.
UNLOCK NEW ARRIVALS
Be the first to access new styles!
HUDSON
Be a SHARK with official HUDSON Boat Works performance apparel. JL partnered with HUDSON because we embrace their philosophy of living each day to push the pace of high-performance rowing.
Team JL
Team JL Racing is a Worldwide Ambassador Program that brings together rowers from all over the globe who love the JL brand, want to help build the sport, and connect with rowers around the world.
Team JL is about more than just clothing. It is about creating lifelong connections through a shared love of sport and a brand that supports and loves rowing. We've been here, supporting rowers worldwide for 35+ years, and this is just the beginning! Be a part of something bigger! We're fast. We're fun. We look darn good in our JL gear! Join us in our Olympic year to bring JL comfort and performance to future rowing generations!
THE LAUNCH BLOG
Why Two-Layer Seat Construction Is Essential for Rowers
In rowing, the seat is the highest-friction zone of any unisuit, and how it’s built matters more than most buyers realize. Here’s why two-layer seat construction reduces chafing, manages moisture, and extends garment life, and why it belongs on your supplier checklist.
Understanding Moisture Management in Performance Apparel
Moisture management is one of the most overlooked parts of performance apparel, until it fails. Learn how fabric selection, sublimation, and rowing-specific fit work together to keep athletes dry, comfortable, and in gear that lasts.
How to Detect Poor Quality Rowing Gear Before You Buy It
Poor-quality rowing gear usually doesn’t show itself until after a few practices or washes. Here are the red flags to look for before you order, and the questions every coach should ask a supplier.